Account and Market Potential Audit

Before you spend your first euro on advertising in Germany

Most Polish companies make the same mistake: they enter Amazon.de or eBay.es because they think that since sales in Poland are going well, it will be the same there. Unfortunately, 47 accounts we saved last year showed that without hard data, it's just burning budget. We check facts. We analyze exactly how much your competition pays for a click and whether your price will survive a clash with local brands that have logistics on site.

Real margin, not numbers from the ceiling

We count every penny. You won't find generalities in the report, just an Excel table. We include return costs, which in Germany can reach 23% in some categories, and marketplace commissions, which are often higher than on Polish Allegro. If after deducting marketing and shipping from Białystok you're left with less than 12-15% in your pocket, we'll tell you straight. It simply pays off – better to lose a few zlotys on an audit than tens of thousands on goods that get stuck in a warehouse.

Analysis of your 3 most dangerous rivals

We don't look at the whole market, because that gives nothing. We focus on 3 specific companies that are currently taking your customers in Berlin or Madrid. We check their weak points – whether they have slow shipping, whether their descriptions are written by a translator, or maybe their customer service is lacking. We find a gap you can enter with your product. It often turns out that a small change in the offer title can raise click-through rate by 14% in the first 11 days from start.

To enter the EU market, you must know the rules of the game. For example, in France, customers are much more sensitive to ecological certificates than in Poland. If your product doesn't have them, the audit will show it. No fluff – you get a ready list of obstacles from us. P.S. Sometimes our recommendation is: "don't enter this now," and that's the most valuable advice we can give to protect your capital.

What will you receive after 7 days?

We deliver a PDF document that usually has 14 pages of facts. You won't find stock photos or charts there that bring nothing. You will find calculated customer acquisition cost (CAC) and projected return on investment time. Facts on the table: you'll find out if you need 3 thousand or 12 thousand euros to start, to even think about the top ten search results. You can then act yourself or commission us.