Facts in numbers, zero fluff
Karolina ensures that your ad money doesn't go down the drain. At Wisła Digital Strategy, she deals with hard data. Every day she checks if every euro spent on Amazon in Germany or France brings a real profit. She's not interested in nice charts if sales don't follow. It's Karolina who will tell you straight to your face when a campaign is a waste of budget and needs to be turned off immediately.
She has 8 years of experience in e-commerce. Before joining our office in Białystok in 2019, she worked in a local warehouse where she took her first steps in export. 53 different sales accounts have passed through her hands. She knows exactly where Amazon hides additional fees and how to limit them by those dozen or so percent, which on a yearly scale gives a specific sum in the business owner's pocket.
In our work, one rule applies: we count every penny. Karolina applies it most zealously of us all. Recently, with one of our clients in the furniture industry, she caught an error in click rate settings. Thanks to this, in 19 days they saved 1,240 euros on marketing alone, and the number of orders didn't drop at all. These are the facts on the table we mean in daily cooperation.
Don't look to her for corporate talk about visions. Karolina speaks briefly and to the point. If you ask for an action plan, you'll get a list of points to do for tomorrow, not a 40-page presentation. Her approach is simple: advertising is to earn, and logistics is to not generate penalties. It simply pays off, because thanks to her firm hand, our partners stay with us for an average of 34 months.
Karolina currently manages budgets for 14 steady clients from across Poland. She helped them enter the Italian and Spanish markets, where competition is high but margins are still interesting. She can be stubborn, especially when she sees a client wants to spend too much on unnecessary keywords. It can be irritating, but eventually everyone is grateful when they see the monthly report. By the way, if you have a problem with a blocked account in the EU, Karolina has probably seen such a case at least 7 times.